Wondersoft participated in the Unicommerce e-Kumbh events held in Delhi and Jaipur, which brought together a curated set of D2C leaders, eCommerce founders, and retail technology stakeholders. The focus of these gatherings was to support emerging D2C brands in scaling their business across channels—especially through offline retail expansion. With over 50 qualified brand conversations initiated across both cities, the events proved to be high impact in terms of visibility and lead generation.

At both venues, Wondersoft positioned itself as a strategic technology partner for D2C brands entering offline formats such as flagship stores, kiosks, and retail counters. Unlike traditional solutions that require separate OMS and POS platforms, Wondersoft showcased its unified solution that seamlessly integrates POS, billing, inventory management, CRM, loyalty, and returns—removing the need for brands to juggle multiple systems. Our key differentiator was our support for both Level 1 and Level 2 headless integrations, enabling real-time data sync across channels and allowing customers to manage all operations from a single interface.

This clear differentiation resonated with founders and CTOs present at the events. Several attendees appreciated the fact that our integration with OMS platforms eliminates redundancy and complexity. Over 15 brands reached out post-event for demos and solution consultations, with many expressing immediate interest in our offline enablement capabilities.

These events reaffirmed that D2C brands are now actively seeking to move beyond the confines of digital storefronts. Wondersoft is well-positioned to support this evolution by offering store-first, omnichannel-ready infrastructure that blends seamlessly with existing OMS providers like Unicommerce.

Wondersoft vs Unicommerce