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Beauty Meets Technology: How YLG Scaled Smart with Wondersoft POS

About YLG

YLG Salon and Spa was founded in March 2008 by a group of professionals with a vision to build a long-term

beauty business that adds significant value to its customers. Headquartered in Bangalore, YLG aims to make a meaningful difference in the way the beauty business is conducted - through enhanced skill, professionalism, and customer experience - while inspiring customers to “Unlock Your Beauty.” YLG opened its first salon and spa in January 2009 and currently operates 48 salons in Bangalore, 6 in Chennai, and 1 in Gurugram.

Rahul Bhalchandra

CEO, YLG Salons

Our partnership with Wondersoft has helped us to actually get to know our customers better. The CRM engine built on top of the existing retail ser ver configuration has enabled us to register, keep track of ever y single customer and her visits, service preferences, and connect with her via sms, which is great for reducing our customer retention costs. 


The design of the system enables us to keep real time track of what is happening at each one of our stores, customer usage patter ns, and sales. I would not hesitate to say that our relation with Wondersoft has resulted in very high ROI for our IT investment, and we are happy to recommend wondersoft to all retail ventures.

The Challenges

YLG offers multiple membership schemes to its customers, and is the first to offer unlimited usage of a ser vice for members. A customer could be a member of multiple schemes at the same time, could also visit any of the salons in the network, and would still expect the ser vice providers to have complete infor mation about her details, preferences, likes and dis-likes. Identifying members correctly, getting customer feedback, and avoiding misuse of member status were other challenges. The products for the salon were purchased centrally, managed at a warehouse and distr ibuted to the stores, while the products for the retail chain were purchased directly from vendors. 


Other than the services, each salon retails health & beauty products, which need to be managed. The retailing operations were conducted in a different entity. It was a major task of tracking inventory as fractional quantities of multiple products are consumed in each service.

The Benefits

Although there were two companies, the interface for service and retail billing was kept the same for user convenience. The user works on the application as if it's a single company. Every salon has a dual touch-screen setup, one for the operator for integrated touch POS, and the other for customer feedback. The customer feedback is compulsory and is part of the billing process. The customer feedback has been used well to incentivize employees and also to know the areas which need improvement. There is a bill of material associated with every service, based on which inventory reduction takes place. A monthly stock audit is also done using the stock audit module. 


With the integrated SMS module, every customer immediately gets an SMS on completion of the services and bill generation. With access to live inventory levels at the stores, it has been possible to maintain optimized inventory levels. With auto indent (considering min-max levels) and warehouse management modules, the store stocks were replenished automatically. Products were also classified into put-away, cross-dock, direct-store- purchase. It's a single application, right from the head office to the warehouse and stores, and user training saves on costs and is easily done. With eShopaid, the management team has total control of the business from anywhere and everywhere.


There is no IT team, but still every detail is readily available for the core team, be it online pivot-tables, dash boards or reports. Biometric identification of the customer is in trial currently at a few salons, to make it easier to identify members

Why Wondersoft

YLG wanted a solution that can scale with their scaling of their operations. In their evaluation, they understood that Wondersoft web based solutions were the right fit for the slated challenges and the stated needs. Moreover, other than the base product, Wondersoft was able to provide solutions to their other unique requirements.

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