Adidas Mobile POS
About Adidas
Adidas is the second largest spotswear manufacturer in the world and No1 in India. It designs and manufactures shoes, clothing and accessories. Adidas India has around 700+ stores in India under the franchise channel and also sells its goods through wholesale channels and e-commerce partners.
Exclusive brand outlets are one of the experience zones for adidas retail consumers across various product categories and it plays a very important place in the consumer journey. Adidas wanted to improve the consumer order management & billing experience.
Mr. Vishal Kapil
IT Director, Adidas India
Vishal is a digital & tech leader with over 16 years of experience in Tech leadership, rolling out Digital Products, Digital & Enterprise tech delivery, Business leadership & Solution Architecture, Vishal is currently a part of Adidas India’s Senior Leadership Team, with responsibilities of managing Adidas India’s IT function.
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The Solution
adidas Group had replaced the POS at adidas and Reebok chains with a unified POS - Wondersoft eShopaid - a few years back.
“The idea was to deploy mobile POS to engage and convert consumers from anywhere in the store instead of being tied to till (cash) register and enhance the shopping experience. We see this as an initial step in digitally empowering
the sales-associates in stores” says Vishal Kapil, IT Director, adidas India.
Other than offering a robust application handling high volumes, Wondersoft team was very nimble and quick in offering solutions to unique requirements too. The technology that their solutions are built-on provides a huge advantage for our
growth.
Leveraging the capabilities of the mobile camera which works like a scanner, Wondersoft eShopaid mPOS (Mobile POS) scans the article and picks up its details, such as stock availability, product price, applicable discounts etc. The solution enables the entire order management, billing process enabling the salesperson with flexibility to fire the print to the nearest printer or the fixed POS.
Their mobility solution is available on android and iOS phones and has a mobile device management software so it’s secure, controlled and managed.
The Benefits
Mobile POS is an instant hit among the young sales associates who are highly smartphone savvy. Wondersoft eShopaid mobile POS has reduced the consumer turnaround time, hence ensuring that the retail associates have more time to engage with the consumers. This not only elevates the consumer experience, but also enhances the brand perception. It helped in maximizing selling space by reducing the need of having the multiple cash points in the high traffic stores.
Vishal Says,
The current POS partner, Wondersoft, has offered an HTML5-based Store POS along with a robust mobility solution. The user interface is consistent and simple across both PC and mobile devices, making it highly convenient for store users. The solution has been rolled out in over 15 stores in India, and there are plans to extend the rollout to additional locations. This will run in tandem with the desktop POS, which has already been deployed across more than 700 locations. Wondersoft is also working on enabling UPI-based payments at stores, which is expected to gain rapid adoption among consumers in India. This solution aligns very well with the evolving digital payments ecosystem.